Last year we tried advertising using Google Adwords. We were at the top, or near the top of the search results list for "Wedding Photographer" for only £5 per day! Apart from this being a lot of money to pay every day many of the hits were from people shopping purely on price rather than looking for our quality product.
We've now found that referrals from satisfied couples are a much better way to get business. First of all they are obviously happy with their photographs and albums and love to show them off. Secondly their friends have not only seen the results but often also met us while we were shooting at the wedding and realise that we're actually really nice people and not your typical traditional wedding photographers. The only remaining question is "are you available for our wedding?"
As these referrals mean we have to spend less on advertising we are now launching a scheme to reward couples who do recommend us to their family and friends. For every booking we get as a result of a recommendation from a couple we will present them with a free 20x16" print from their wedding or give them an additional free page in their wedding album.
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